Karmen Ng

Using found objects to create and represent the word 'run' , I took raw chicken feet and formed letters on snow. I couldn’t help but play with the numerous puns and oxymorons: “Run! Oh wait, you can’t”, “Got cold feet?”, “Run like a headless chicken”. It was enjoyable watching people's initial reactions.

This typeface is a remix of a combination of different brush scripts and vintage typefaces. With the new and eccentric look, I put the typeface in context to represent its meaning.

Exploring symbolic meanings, I depicted 'curiosity' using typography as the main drive. With elements at bare minimum, this single word cunningly flows into the saying "curiosity killed the cat". The words making up the animal are its inquisitive thoughts before it died.