Logo Design
A logo design system concept for a fictional National Park in Hawaii. After several sketches and design explorations, the final logo is a combination of the Pikake flower (local to Hawaii) with the map of the island. This unique branding is applied on multi media: trail signage, social media ads, apparel, ink stamps, business cards.
BELOW: Design process from start to finish—from moodboards, keyword pairings, sketches, digitalization, stylization and refinement, to final!
